Privacy Policy
Last updated: [6th February 2025]
This Privacy Policy describes how ThePurpleCauldron (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thepurplecauldron.co.uk (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, email
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number
- Account information including your username, password, security questions
- Shopping information including the items you view, put in your cart or add to your wishlist
- Customer support information including the information you choose to include in communications with us
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify
- Our payment processors, who collect payment information to process your payment in order to fulfill your orders
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices.
How We Use Your Personal Information
We will never sell or share your personal data. The personal data we collect is used solely for the purposes of:
- Providing Products and Services: Processing payments, fulfilling orders, sending notifications, managing your account, arranging shipping, and handling returns/exchanges
- Marketing and Advertising: Sending marketing communications if you opt in and showing relevant advertisements
- Security and Fraud Prevention: Detecting and preventing fraudulent or malicious activity
- Communicating with you: Providing customer support and improving our Services
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to:
- Power and improve our Site and Services
- Remember your actions and preferences
- Run analytics and understand user interaction
- Better tailor services, products and advertising
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls.
How We Disclose Personal Information
We may disclose your personal information to third parties in these circumstances:
- With vendors performing services on our behalf (IT, payments, analytics, support, storage, fulfillment)
- With business partners to provide services and advertising
- When you direct us to share information with third parties
- In connection with business transactions (mergers, bankruptcy) or legal obligations
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make publicly available.
Third Party Websites and Links
Our Site may provide links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites.
Children’s Data
The Services are not intended for children, and we do not knowingly collect any personal information about children.
Security and Retention
No security measures are perfect. We cannot guarantee that your information will never be disclosed in ways not described in this Privacy Policy. We recommend not using unsecure channels to communicate sensitive information.
Your Rights and Choices
Depending on your location, you may have rights to:
- Access your personal information
- Delete your personal information
- Correct inaccurate information
- Receive a copy of your information
- Restrict processing
- Withdraw consent
- Appeal our decisions
- Manage communication preferences
To exercise these rights, contact us at [email protected].
Complaints
If you have complaints about how we process your personal information, please contact us. If you’re not satisfied with our response, you may have the right to appeal or lodge a complaint with your local data protection authority.
International Users
We may transfer, store and process your personal information outside your country, including in the United States. We use appropriate safeguards like Standard Contractual Clauses for international transfers unless the country has been deemed to provide adequate protection.
Contact
For questions about our privacy practices or to exercise your rights, email us at [email protected].